Our Sourcing Philosophy
The Foundation of Excellence: Partnering with the World's Best
At Charm Power, we believe that exceptional meat starts with exceptional sourcing. Our philosophy is built on establishing direct, long-term relationships with trusted farmers and producers across the globe who meet our stringent criteria for quality, animal welfare, and sustainable practices. We prioritize suppliers who are leaders in their respective regions, renowned for their commitment to producing superior meats. Key sourcing regions include Australia for its renowned grass-fed and grain-fed beef and lamb , the United States for its prime beef grades , and select European countries for specialty pork and poultry.
Global Partnerships, Local Expertise
Bridging Continents: Bringing Global Best to Hong Kong Tables
Our experienced procurement team travels extensively to identify and vet the best suppliers. We work closely with partners like:
- Australian Agricultural Company: For premium Wagyu and Angus beef, known for their sustainable farming.
- Midwest Premium Pork Producers: A collective of US farms adhering to high animal welfare standards.
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Label Rouge Poultry Farms, France: For free-range, superior quality poultry. These partnerships ensure a consistent supply of diverse, high-quality products tailored to the sophisticated tastes of the Hong Kong market.
Traceability & Transparency
Full of Confidence: Knowing the Journey of Every Product
We are committed to full traceability from farm to fork. Our systems allow us to track each product batch back to its origin, providing our B2B clients with complete transparency and assurance regarding the source and journey of their ingredients. This is fundamental to our quality promise.
Ethical Considerations
Sourced with Integrity, Delivered with Responsibility
Charm Power is dedicated to ethical sourcing practices. We actively seek suppliers who demonstrate a commitment to:
- Animal Welfare: Humane treatment of animals throughout their lifecycle.
- Sustainable Land Management: Practices that protect and enhance the environment.
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Fair Labor Practices: Ensuring safe and fair working conditions for all involved in the supply chain. We believe that responsible sourcing is not just good practice, but essential for a sustainable future.